Offerwise researchers are industry experts, specializing in quantitative and qualitative U.S. Hispanic research. Their experience across multiple verticals provides our clients with access to consultative professionals, who possess a deep knowledge of the U.S. Hispanic market.
Our sector expertise includes:
Offerwise is a leading U.S. Hispanic sample provider for the market research industry. Our Hispanic panel provides the highest quality, online U.S. Hispanic sample to market research firms seeking to reach Spanish-dominant, bilingual, and English-dominant Hispanics.
We offer market research firms exclusive access to Hispanic respondents that other online panels cannot deliver. We have a proven marketing strategy that leverages exclusive advertising rights with several online communities as well as a national television ad campaign. Instead of relying solely on Hispanic respondents recruited via online banner ads and keyword searches, Offerwise takes Hispanic panel recruitment to the next level by delivering respondents who are representative of all acculturation levels. This strategy consistently yields a large volume of Hispanic panelists, which generate above-average response rates and high-quality survey participation.
At Offerwise, our stringent quality control measures provide assurance that our panel is healthy, active and engaged. From initial identity validation through retention programs, we carefully manage our exclusive, proprietary panel, offering our sample clients full transparency and outstanding quality.
In addition to providing high-quality sample to market research companies, we can also provide additional services, as needed, such as:
- Study design
- Survey development
- Data tabulation
- Report writing
- Presentation of findings
Offerwise is adept at partnering with businesses to tap the $1 trillion + dollars in buying power of the U.S. Hispanic consumer segment. According to the Hispanic Chamber of Commerce, the U.S. Hispanic consumer market is larger than the GDP of countries like Canada or Mexico! Offerwise provides businesses with insight into their brand equity within the U.S. Hispanic consumer segment. The business can then prepare a strategic roadmap that best addresses the Hispanic consumer.
Our team’s expertise and experience is in such business categories as:
- Consumer packaged goods
- Hospitality and restaurants
- Finance and banking
We work with businesses to positively impact their bottom lines, providing our business clients with data that gives them knowledge of consumer insights, and guides them to strategic marketing decisions.
Business solutions are tailored to each client, based on their needs, with custom studies focused on:
Marketers can avoid costly mistakes by testing their offline or online advertising with targeted U.S. Hispanic consumers, maximizing the impact of their media budgets. Using research data, marketers can evaluate an advertisement's creative, messaging, pricing, and positioning strategy. Measurements can include, but are not limited to:
- Brand recall and favorability
- Emotional reactions to ad messaging
- Message association
- Purchase intent
Advertising effectiveness studies help to optimize creative strategies and positively impact the bottom line.
Concept and Product Testing
Savvy marketers test a concept or product prior to a market launch to make sure that it resonates with their target consumers. Understanding preferences and reactions is imperative, particularly when it comes to the hard-to-reach U.S. Hispanic consumer. Our knowledge of cultural nuance translates into a more effective study design.
Website Usability Studies
Simply translating a website from English to Spanish is, typically, not the best way to reach a Hispanic audience By testing new features and, navigability -, how people use the site, where they get lost, etc. -website publishers gain useful data for enhancing the user experience.
Understand the dynamics of shopper behavior, the appeal of brand packaging, shopper loyalty, and what influences and drives purchase.
Category Insights and Brand Tracking
Deep-dive studies that help businesses understand the competitive category landscape, market dynamics, consumption patterns and preferences, perceptions of their brand and their competitors' brands.
U.S. Hispanics are voicing their opinions on key issues affecting our country, from immigration and bilingual education to economic opportunity and access to healthcare. They are transforming the political arenas in their local communities and on the national level. Our panel allows these opinions to be heard.
Serving local, state and federal government agencies, Offerwise delivers consultative guidance in program design, modeling, forecasting and scientific analysis for public opinion research.
Whether the focus is on polling or full-scale studies, our panel has the scope and representative sample to afford public and social policy researchers quick, efficient study turnaround times from bidding to study completion.
Like marketers, non-profit organizations have the need to measure and optimize their communication programs addressing the U.S. Hispanic population.
Offerwise connects non-profit organizations with their Hispanic target group or sub-segment through a host of methods, including:
- Media testing
- Building an advisory panel for feedback and observation over time
- Online or in-person focus groups
Our researchers can provide guidance when designing a survey to gauge awareness, opinions and beliefs about an organization or in regards to topics that impact an organization’s public and social policies.
The rapid growth of the U.S. Hispanic population has inspired academics to better understand the beliefs and attitudes of this segment, as well as their influence and impact on American society.
Offerwise is a proven, trusted research partner, providing high-quality, accurate data to academic researchers in disciplines such as early childhood education, sociology, psychology, public health and welfare, and political science and economics, among others.
The depth of our panel allows for easy engagement of low incidence targets and specialty groups within the Hispanic population, including segmentation by acculturation levels, geography, dominant language usage, etc.
We welcome academic researchers who support our mission to amplify the voice of U.S. Hispanics in the national conversation.