Full Service Research
Our Offerwise research team works with you through every step of the research lifecycle, from survey development, programming and hosting, to data collection and analysis. Our consultative approach provides you with the flexibility to tailor a custom solution that best meets your needs. Let us handle every aspect of your study, or decide between several services for us to manage.Some examples of studies we conduct include:
o Marketers can avoid costly mistakes by testing their offline or online advertising with targeted U.S. Hispanic consumers, therefore maximizing the impact of their media budgets. Marketers can evaluate an advertisement's creative, messaging, pricing, and positioning strategy.
Measurements can include, but are not limited to:
- Brand recall and favorability
- Emotional reactions to ad messaging
- Message association
- Purchase intent
Advertising effectiveness studies help to optimize creative strategies and positively impact the bottom line.
Savvy marketers test a concept or product prior to a market launch to make sure that it resonates with their target consumers. Understanding consumer preferences and reactions to products is imperative, particularly when it comes to the hard-to-reach Hispanic consumer. Our knowledge of cultural nuance translates into a more effective study design.
Simply translating a website from English to Spanish is, typically, not the best way to reach a Hispanic audience. By testing new features and navigability - how people use the site, where they get lost, etc. - website publishers gain useful data for enhancing the user experience.
When a plan or program calls for a longitudinal approach, we can conduct a continuous or pulsed study, surveying panelists intermittently over a period of time. One of the advantages of our exclusive, proprietary panel is the consistency and stability of our sample.
Offerwise provides the platform for U.S. Hispanics to give voice to their opinions. To best serve the qualitative research needs of our clients, we offer online and in-person focus groups sourced from our panel.
Whether in a conference room or a chat room, our bilingual staff moderates the focus group sessions, probing beyond initial responses and engaging panelists as they interact with each other.