Hispanic Market Research
Offerwise has leveraged many years of market research experience to become a leader in full-service consumer research, specializing in the U.S. Hispanic market. Using our proprietary in-house recruitment method, we are home to one of the largest and most representative U.S. Hispanic panels in the industry. Our sample serves as the premier resource for the opinions, attitudes, beliefs, and behaviors of the one in six people in the U.S. who are of Hispanic origin.
We Have the Solution to a Unique Challenge
The Hispanic population in the U.S. is heterogeneous. Variations in language usage, cultural nuances based on country of origin, and varying acculturation levels mean that researchers cannot take a "one size fits all" approach to reaching this population. Market researchers may want to tap the opinions of hard-to-reach sub-strata segments, such as Spanish-dominant, un-acculturated Hispanics, fully bilingual and bicultural Hispanics, or an English-dominant, acculturated segment. Most research companies cannot provide a large enough or representative enough sample to meet these needs. At Offerwise, we have changed the way Hispanic market research is done.
Our unique recruitment model, which includes both online and offline advertising in Spanish and English, provides researchers rapid access to our U.S. Hispanic sample and the ability to target any of the three acculturation levels listed above. Due to the breadth of our panel, Offerwise delivers national representation across gender, age, language, country of origin, and income levels. Our sample also offers a host of profiling data points, including: online and offline media usage, health, household and consumer behaviors, and more.