
Offerwise provides a unique approach to online consumer research and loyalty marketing through our innovative blend of offline and online marketing to maximize lead generation and online sales for our clients. Our marketing objectives center on leveraging advertising avenues that are either limited or non-existent for the sectors we serve. For example, in 2008, we launched our online consumer research marketing service, BigSpot.com, with an expansive national television advertising campaign. This marked the first time online consumer research reached offline individuals on a national scale. Using our best practices in offline to online activation, we have driven over 5 million unique visitors to our site and over 3.5 million leads to our market research clients, since our 2008 launch.
In 2010, we introduced Pig.com, our loyalty marketing flagship property, in order to serve our online shopping merchant partners. We have developed and are currently executing an elaborative offline and online marketing strategy that introduces the masses to Pig.com and ultimately our merchant partner brands and products. Our multi-year marketing strategy includes a multi-million dollar investment in branding and advertising to include a national television and radio ad campaign, sports marketing, print advertising, as well as marketing to various online blogs and properties.
We pride ourselves in our dedication to our marketing strategy as well as ethical advertising practices that always promote our clients in the most positive and effective manner. Our goal is to ensure that we are the leading marketing company to the online consumer research and loyalty marketing sectors.